To this end, squishies often have wide eyes and cute smiles painted on them. Think Takashi Murakami, Hello Kitty, or even (to refer to another toy craze) Shopkins. Kawaii is imbuing ordinary objects, such as coffee mugs and chocolate bars, with an adorable personality. The general aesthetic of squishies is "cute," or to be more accurate "kawaii"-a Japanese word that means cute, sort of. It's more satisfying to squish," says Moriah, and we absolutely agree. "It's what makes a squishy different than a stress ball.
The ultimate in squishies are the "slow rise" squishy, which means that once squeezed they take a longer time to return to their original form. What Are Squishies?Ī descendent of stress balls, squishies are toys whose main draw is not just bright colors and fun characters, but squeezability. I've become obsessed with transforming pre-made squishies into my own creations." And with more than 1.6 million subscribers to her channel, if anyone's an expert, it's Moriah. Moriah's made a name for her creative remakes of old squishies: "I am really into for the creativity aspect. We've worked hard to become pros at the squishy game, enlisting YouTube star Moriah Elizabeth to fill in the gaps. This year, kids of virtually any age (including adults!) are going wild for squishies, which only begs the questions: What are squishies? Where can you buy squishies? What's the big deal about squishy toys? Every holiday season, kids clamor for some crazy toy-the trends change so quickly, trying to keep up can give a parent whiplash.
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